Act Earth Wise is an active eco-conscious organization and online retailer of products focused on reducing the amount of waste created each day. We seek out eco-friendly products, promote reuse, and partner with organizations that support efforts to improve the planet.
Reduce-Reuse-Rethink is the mantra at the core of our company. Very simply stated, these words challenge us to think differently and act wisely about our consumption and its impact on the planet. Our everyday choices, even small ones, make a difference.
It is estimated that two thirds of all the plastic used today ends up in our oceans, not just bottles but caps, toothbrushes, food wrappers, plastic grocery bags, straws, sandwich bags, and more. Did you know that the average plastic bag is used for 12 minutes (source eco-pliant 2019). For decades plastic has been the go-to product for low cost, easy to produce storage containers but the problem is it takes over 400 years to breakdown leaving microscopic traces that remain in our ecosystems imposing threats on wildlife and humans. These are the products we focus our attention on, if we can encourage a community to consume and discard one less bottle, one less plastic grocery bag, one less single use product than we believe our efforts will be worth it.
We know we can’t accomplish this alone so we seek partnership that believe in a similar vision, that we can improve the planet by taking steps now. To this end we donate 5% of all our profits to charitable organizations that focus on improving our oceans, seas and beaches through the reduction of plastics and waste.
“Once, on ancient Earth, there was a human boy walking along a beach. There had just been a storm, and starfish had been scattered along the sands. The boy knew the fish would die, so he began to fling the fish to the sea. But every time he threw a starfish, another would wash ashore. "An old Earth man happened along and saw what the child was doing. He called out, 'Boy, what are you doing?' " 'Saving the starfish!' replied the boy. " 'But your attempts are useless, child! Every time you save one, another one returns, often the same one! You can't save them all, so why bother trying? Why does it matter, anyway?' called the old man. "The boy thought about this for a while, a starfish in his hand; he answered, "Well, it matters to this one." And then he flung the starfish into the welcoming sea.”
― Loren Eiseley, The Star Thrower
We encourage you to visit our site often and sign up for our newsletter to learn about new products, alliances and innovative services that positively impact our planet. Contact us to learn how you can get involved, one starfish at a time.